The Importance of knowing your Client's Audience

Photo taken for Instagram

Photo taken for Instagram

The Importance of knowing your client’s audience

Let’s talk about marketing for a sec.

What are you doing for your company to improve visibility and recognition?

I had a client, a restaurant, who needed some brand recognition. Something beyond social media, beyond traditional PR, and beyond advertising. I suggested they have some matches made with their logo to keep by the front desk.

"But we don’t want have anything to do with smoking, they said." And I told them that it doesn’t, and gave my reasons why I thought this would be a good idea for them.

The other night I went to grab some matches to light a candle. (These were in a dish on my coffee table.) Tonight, we’ll be a Party of Five at one of these restaurants.

My former client made a mistake.

I know my audience, and I know my audience's customer.

Social media is just a small (although important) aspect of marketing that is most effective when combined with traditional marketing and public relations. There’s a lot more beyond the worlds of Facebook and Instagram, and this is what separates Gimlet Marketing from the rest. With a focus on locally owned, clients range from designers, artists, photographers, restaurants, boutique shops, and fitness centers. We have a proven track record.


Social Media's #ROR, where did it go?

#ROR, social media strategies for businesses Image via Unsplash

#ROR, social media strategies for businesses
Image via Unsplash

ROR, an acronym for return on relationships, is a term that we don’t hear as often as we used to, but it’s no less relevant now as it was a few years back when major brands started to understand the potential of social media as both a marketing and a sales tool. The term was created to help businesses and retailers better understand social media and the powers it had. Now of course, almost everyone seems to understand its value and nearly every business has a social media account (or several) and know they need to do so in order to stay relevant and competitive.

It was understood that ROR would lead to ROI, return on investment.

Business owners seem to feel that their accounts need to grow overnight. This simply isn’t the case. (If it does, this may not be the audience you want.) The best results occur organically. It’s as simple as that. Your audience is hugely important to your brand — you want to be able to convert them into customers.

Think of the tortoise and the hare; slow and steady wins the race. Every time! I have seen it with my own clients and other business.

In order to grow your following I suggest taking advantage of targeted ads to help get found, but it’s also essential for business owners (or their marketing managers) to roll up their sleeves, dig in and put in some elbow grease. Take time getting to know similar and complementary businesses and, most importantly, start engaging with those who will likely utilize your own. None of this is rocket science, but it does require a certain amount of strategy.

One of the best ways to grow business digitally is indeed by engaging with those you are targeting — then taking the time to develop and nurture those relationships to convert them into customers. These relationships will eventually turn into ROI.

Social media marketing, when done properly, is a lot of work and is indeed time consuming. It requires constant upkeep and management. Maintaining current and former relationships is just as important as developing new ones, because unless you have a product or service that no one else has, you need those customers.

I can relate it best to a song my daughter learned when she was young:

Make new friends
Keep the old
One is silver
The other, gold.

In terms of business relationships, I think about this often.



For help on growth, tips on creating better content or increasing engagement give us a call and we’ll audit your social accounts to come up with a perfect plan for your business.

Fairfield Magazine’s Taste of Fairfield WinterFest Returns

Say Goodbye to the Winter Blahs!

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Fairfield Magazine’s Taste of Fairfield WinterFest Returns

January 2019—Fairfield is filled with foodies, and is a hot destination for terrific restaurants, talented chefs, and great food and drink. Fairfield Magazine, part of multi-magazine media company TownVibe, and creator of the successful Taste of Fairfield events, is thrilled to announce the second annual Taste of Fairfield WinterFest event to celebrate food, friends, and an ideal escape from the winter blahs. On Sunday, January 27 from noon to 4 PM, the magazine is hosting over two dozen restaurants and businesses at the sprawling three floor Brooklawn Country Club at 500 Algonquin Road in Fairfield from noon to 4 PM. In addition to ample samples of both fine and comfort cuisine, Diageo specialty craft cocktails, wine, craft beer, and sweets, there will be comedians from the Fairfield Comedy Club, DJ Christian from Star 99 FM, a performance by award-winning acapella group Aria from Fairfield Ludlowe High School, classic cars from Redline Restorations, cigars, and more. In addition, the four-lane bowling alley at Brooklawn will be open and its game room, there is A VIP lounge sponsored by Maplewood Senior Living, and a special kids’ area with cool crafts from AR Workshop and candy galore. A fabulous all-expenses-paid Canyon Ranch weekend getaway will be raffled, with all proceeds benefitting Operation Hope. “This is great fun for foodies as well as the whole family,” says organizer Robin Phillips. For a complete list of restaurants, sponsors, and participating businesses go to To buy tickets now online, visit General Admission tickets cost $50: including food, drink, and all entertainment. VIP Admission—with access to the Maplewood VIP lounge with unlimited food and drink costs $100. For more information contact TownVibe at 203-431-1708 or Robin Phillips at

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Westport Restaurants :: Le Penguin's new summer menu and renovated patio

When not focusing on building my own business, I moonlight as a freelance writer-slash-food writer-slash-food-photographer for various local and regional publications and websites. It's a tough job but someone's got to do it! I love discovering new places from the hole in the wall/diamond in the rough to upscale fine dining perfection and everything in between. Even more fun is being asked to write about a place I truly love. Le Penguin in Westport is one such place. It's a perfect destination for a girls' luncheon, a romantic dinner for two, or bring a gathering of your near and dear for some great classic French cuisine. For my review please visit this link on the CTBites website

Le Penguin's Westport Location: 

7 Sconset Square, Westport, Ct. 06880

Le Penguin's Greenwich Location: 

61 Lewis Street, Greenwich, Ct. 26830



Food Rescue US Hosts Benefit to End Food Insecurity in Fairfield County at Abigail Kirsch at The Loading Dock


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Last year I was introduced to an amazing charitable organization, Food Rescue US, a technology-fueled, direct-transfer food rescue organization dedicating to end American food insecurity. I was surprised to know just how many Americans are "food insecure" and those who are might surprise you, as they did me. I was also quite surprised to learn how many food insecure families live in our otherwise wealthy suburbs. Food Rescue US is able to help these families by directly transferring fresh, usable food that would have otherwise been thrown away from grocers, restaurants, and other food industry sources to food insecure families throughout the U.S. 

With a former client of mine, B.GOOD Fairfield, I experienced first-hand, the joy of being able to "rescue" this amazing food and deliver it to those in need.  This food consists of items that may no longer be sold due to store expiration dates, yet is fresh, vibrantly colorful and incredibly nutritious. Among the items that would otherwise be tossed are freshly baked breads, seafood, fish, meat, poultry, and some of the most gorgeous produce you've ever seen. Food is delivered from restaurants, grocers, bakeries, caterers and other food-service organizations and delivered to soup-kitchens, food-pantries and other hunger relief organizations who serve food-insecure individuals and families. The best part about this is that anyone can help as long as they have access to a car and about 30 minutes a week to spare.
(To learn more about getting involved click HERE.)

Food Rescue US is thrilled, once again, to present their signature fundraising event, Food for All. The event highlights the Food Rescue US goals for the coming year and pays gratitude to all of the volunteers and supporters who share the desire to end food insecurity in our community. Food for All has become one of the area's most popular strolling and eating events featuring some of the the hottest local restaurants and artisans.

Every dollar raised will provide meals to 20 people in need!

An exclusive Cocktail Hour will take place from 5:30pm-6:30pm. Tickets for this are $250 and include access to private pre-event cocktails and food presented by Chef Bill Taibe of Kawa Ni, Jessup Hall and Whelk.  These tickets will also cover the general admissions event.
General Admission tickets are $125, and all can be purchased HERE

Food Rescue US Co-Founder Kevin Mullins said, “Now in its 8th year Food For All has become an event the community really anticipates. First of all because the food and drinks are so amazing and secondly, people love finding out about all the best new restaurants in Fairfield County and this event has become a place to discover. But most importantly this event has funded an absolute revolution for innovation as it relates to feeding hungry people. This year we hope to raise the funds necessary to rescue and deliver 3 million meals.”


Event Details: 6:30-9 PM Abigail Kirsch at The Loading Dock
375 Fairfield Avenue, Stamford, CT 06902
Tickets: $125


Abigail Kirsch
Bar Zepoli
Beach House
Bobby Q’s
Flinders Lane
Harlan House
Kawa Ni
Knot Norms Catering
Match Burger Lobster
My Myx Kitchen
Roger Sherman Inn
Saltwater Sono
The Spread
Village Social

Food Rescue US is grateful for the generous sponsorship of this year's event: Northern Trust, Whole Foods, main media sponsor Serendipity, Deutsch Family Wine & Spirits, Nestle Waters, Bank of Ireland, CTbites and The Elizabeth and Joseph Massoud Family Foundation.