We know that the algorithms across all platforms change on a fairly regular basis. Keeping up with these nuances is important. Worry less about the number of followers and more about your engagement.
I’m of the old school belief that quality is more important that quantity, because there are good numbers and there are bad numbers. These numbers I am referring to have less to do about your followers and more to do with your overall engagement.
And you don’t want to attract followers simply for the sake of having more followers.
You want to convert your followers into clients, your likes into sales.
So how do I attract the best followers?
In order to do this in the most effective manner, you must dedicate the time to curate your followers. This means hand-picking those you want to follow with the hopes that they will follow you back. Then, based on those you’ve selected, more will follow.
Now they’ve followed you back now what?
Once your new followers have followed you back, or found you from alternate methods, YOU NEED TO KEEP THEM ENTERTAINED AND INFORMED.
In order to do this you need to create the best content copy and visuals you can. (If you find your strengths are elsewhere you may decide to hire someone to take care of your visuals, copy or teach you how to how to do so with some tips and best practices techniques.)
If your content isn’t the best it can be, you will either lose your new followers or worse, they’ll linger but they won’t engage! A poor number of followers to engagement ratio can actually hurt you and prevent you from being found by potential new followers! Engaged followers are going to directly impact your sales down the road.
What about hiring a service that promises to significantly increase your engagement overnight?
Have you not heard anything I’ve said??!
A couple of years ago this was a wildly popular way to grow one’s instagram account. Now it’s very much frowned upon. The main reason why these engagement services are a no-go is because they employ bots, those pesky fake accounts created solely to make yours look larger than it is. When this happens these fake followers or off-brand accounts will likely ever engage with yours. Some however will, and you’ll notice by their comments (irrelevant) that they’ll never be a potential client. Ok, you say “so what?” These fake followers may prevent relevant followers and potential customers at bay.
Why is that you ask?
Quality followers and potential customers want to follow accounts that have great content and engagement.
All they have to do is glance at your feed, who’s following you and who you are following. If they don’t like what they see, they will quickly move on to your competitors.
Instagram is a visually inspired platform, because of this only the best will do. This doesn’t mean you can’t use your mediocre pictures, you certainly can and they’re the perfect way to populate your stories! But your main feed must contain the very best images and copy.
It’s a jungle out there. You need to stand out from the rest.
Think of your social media platform as your own advertising and marketing platform.
What the general population sees and how they react can make or break your bottom line. Put your best work forward. Don’t settle for mediocrity!