GIMLET MARKETING was asked by the owners of Mason-Dixon Smokehouse to help with marketing, public relations and social media efforts. After opening late summer (2016) the new restaurant received instant and rave reviews for it's authentic southern style Barbeque. The restaurant, however, was sold just a few months later, during the wintertime. The new owners shut the doors with plans of opening a different kind of eatery. In its short lifespan, Mason-Dixon saw enormous social media growth and success.