A tale as old as time: Storytelling as a promotional tool

Storytelling is one of the oldest means of communication, dating back thousands of years. From hieroglyphics and painting, to Johann Gutenberg’s invention of the printing press, to the invention of still photography, to motion pictures to the internet… From the bible to the fairy tale, to the modern day advertising campaign, storytelling is an artform and remains one of the most important, impactful means of communication. Creating a compelling narrative communicates your brand’s meaning, purpose and history.